For people to connect with your business, they have to be able to find it – which means
appearing in the first few search results on Google is vital.
Help your customers find you.
As a Google Premier Partner, Leader’s digital team can put your business at the top of those all-important search result pages, so your brand is front and centre when it matters most: when your potential customers are ready to buy.
By building a highly effective search-led campaign, we can turn Google search results into immediate connections – taking customers from browsing online
to making direct contact with your business through phone calls, forms or in-store sales.
Our digital team pride themselves on continual innovation, using iterative ad testing and best-practice standards to make sure you get the result you’re after.
Here’s how Leader’s digital team can increase your business’s search effectiveness:
- Build and tailor a top-tier search engine strategy.
- Provide weekly campaign reviews to ensure we are maximising results.
- Offer complimentary call-and-conversion tracking, so you know exactly how many customers you’ve gained from your campaign.
- Give you access to an online results dashboard, so you can monitor your campaign and check on the performance of your ads.
Over three-quarters of Australians actively use social media. It’s become a standard way to catch up with family, connect with friends and check the news – and making effective use of it has become vital to promoting any brand.
Get social – and bring your brand to life.
Creating compelling content for social media is a new and rapidly developing aspect of digital promotion, and Leader’s digital team have the expertise to help your business stand out to the right people.
Promoting your brand on social media is all about creating content that will reach and engage your ideal customers. Facebook is currently the platform of choice for many brands, giving access to a vast audience and featuring powerful ways to engage with your potential customers.
Leader’s social teams are experts in Facebook advertising, and can build highly effective campaigns to drive any business outcome you are looking to achieve. The team uses audience insight technology to learn about your customers, ensuring that the content they create is effective and engaging, time after time.
Here’s what Leader’s social team can do for your business:
- Create a Facebook strategy that suits your business’s objectives.
- Identify and target the audience that will engage with your brand’s ads.
- Create dynamic content that fits your brand’s messaging, tone of voice and personality.
Find your customers wherever they spend time online, using targeted advertising that seeks
out your most valuable potential purchasers.
Advertising that finds your most valuable customers.
Online display advertising is the most targeted form of marketing. Leader’s digital team can target your potential customers based on their locations, demographics and interests – ensuring that you’ll be front-of-mind when they’re thinking about buying.
Leader uses News Corp’s advanced customer-targeting technology to ensure your campaign is only seen by people likely to buy from you – supercharging your results and eliminating wasted marketing spend.
Best of all, running display campaigns with Leader gives your business access to over 700 top-tier websites, including News Corp Australia’s huge stable of trusted brands.
Here’s how the Leader digital team can help advertise your brand online:
- Creating engaging display ads, free of charge, through News Corp’s creative studio.
- Using retargeting strategies to reach hesitant buyers – the people who visit your website but hold off on making contact.
- Giving you access to an online results dashboard, so you can monitor your campaign and check on the performance of your ads.
Video is fast becoming a vital way for businesses to communicate with customers. It’s a quick
and engaging way to tell your brand’s story – and when done right, even has the potential to go
viral, with people sharing them across social media.
Create moving content – and watch it spread.
Leader’s video production team can put together a video campaign strategy for your business, creating punchy, compelling videos that tell your brand’s story quickly and effectively.
They’ll also make sure your new video content gets noticed, by promoting it across the Leader and News Corp network and social media channels.