Support your local community – and reach your local customers.

Community Support

Leader doesn’t just report the news to Melbourne – it also plays a valuable role in giving back
to the local community, staging grant programs, sports awards, fundraisers and advertiser
promotions throughout the year.


Be part of your local community.

Each of Leader’s programs has sponsorship opportunities available, and they can be tailored to suit your individual product or service.

Here are some of our ongoing events:

  • Leader Local Grants – A program that gives $26,000 in micro grants to local community groups each year
  • Leader Local Sports Stars – Annual awards recognising the best local sports talent
  • Feed Melbourne Appeal -aimed at giving free, nutritious food to people who can’t afford to eat
  • #SnapMelbourne – A 24-hour celebration of the things that make Melbourne special



Gain the benefit of program-partner advertising rates, and get priority ad placement with articles on the program you’ve partnered with.

Brand Alignment

Some of Leader’s community programs have been running for more than 40 years. When you
take up a sponsorship with a Leader program, you’re aligning your brand with a long-running
trusted news source – one that has deep roots in Melbourne’s local communities.


Put your brand front and centre.

Leader’s event partners not only get the benefit of branding across the entire event, they also enjoy plenty of branding opportunities related to the event’s promotion:

  • Print advertising that reaches more than one million readers each week
  • Advertising on Leader’s online channels
  • Promotion on Leader’s social channels
  • Promotion at Leader events