Community Influence

Leader continues to be Melbourne’s largest and most influential community newspaper
publisher. If you’re looking to engage your brand with a targeted local audience, Leader’s
print advertising presents a focused and cost-effective way to do it.


Join a true influencer.

The latest readership release from Enhanced Media Metrics Australia confirms Leader is Melbourne’s most-read community newspaper brand, with over one million people turning to our pages every week. No other community newspaper in Victoria comes close to delivering the same number of readers as the Leader brand.


Targeted Sections and Features

Leader gives you the ability to position your advertisements alongside relevant sections and
feature articles, ensuring that you reach your audience in the relevant contextual environment.


Get your advertising in front of the right people.

Feature articles are designed to be informative and engaging, attracting readers and holding their interest. By putting your advertising next to these popular sections of the paper, you’re significantly more likely to make an impact.

Alternatively, by advertising in specific Leader newspaper sections, you can ensure that you’re reaching the right audience for your product or service.

With Leader newspapers’ wide range of sections and abundance of entertaining feature articles, you’ll find the perfect placement to reach your target audience.


Creative Executions

Don’t let your message get lost on the page. Leader gives you plenty of creative advertising options to choose from, so you can choose the right execution to grab the reader’s attention.


Make your creative stand out.

You can choose from a range of high-impact ad executions, all designed to catch the reader’s eye. For those seeking premium advertising, there are options
for premium positioning, inventive layouts or creative cover wraps, giving your brand maximum exposure.

If your ad doesn’t yet exist, Leader’s design team can help you conceptualise, design and create an advertisement tailored to fit your brand’s needs.



Have more information to get across? A newspaper insert, such as a brochure,
catalogue or flyer, lets you stand out from the competition.


Get your message across.

An insert with a Leader newspaper lets you effectively reach an extremely wide audience, instantly communicating your products or services to Leader’s loyal readership. What’s more, it gives you the flexibility to add plenty of detail about your products or services.