Get to know your target market – and reach them more effectively.

At Leader, we’re serious about knowing our readers inside-out, which is why we invest heavily in audience measurement research and have extensive access to industry trend analysis. Together with the results of our regular surveys, polls and forums, these extensive insights are used to help our advertisers better understand their target markets.

At Leader, we’re serious about knowing our readers inside-out, which is why we invest heavily in audience measurement research and have extensive access to industry trend analysis. Together with the results of our regular surveys, polls and forums, these extensive insights are used to help our advertisers better understand their target markets.

Media Strategy

The first step toward optimising your media spend? Knowing exactly what media your customers spend their time consuming. Do your homework, and make sure you spend your media dollars in the right place.

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Don’t spend big – spend smart.

With Leader’s media insights you can make sure your media budget is being spent more efficiently – minimising any wasted dollars thrown at the wrong
demographic or location.

We’ve got ready-made marketing data that spans a whole range of product and service categories. No matter what you’re selling, we can help you pitch it
more effectively.

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Geotargeting

Understanding your customers means better-targeted advertising, minimising wastage and
maximising your campaigns’ effectiveness. To help you understand your potential customers,
Leader uses cutting-edge geotargeting technology to accurately map the demographics,
attitudes, buyer behaviours and media consumption of different segments of the population.

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Know thy customer.

Using geo-analysis software, we’ve mapped demographics, attitudes, buyer behaviour and media consumption – all of which we can use to help you better understand your potential customers.

Find your future customers.

Wondering how geotargeting can help your business? Here are just a few of the things it can do:

  • Map population density by purchasing behaviour, behavioural insight, attitudes and culture.
  • Accurately profile the consumers in specific geographic areas around where you business is located, detailing their ages, attitudes, activities and media consumption preferences.
  • Highlight the nuances and features of geographic areas, allowing for effective targeted marketing communications.

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Audience Research

Leader draws on a range of research that periodically takes the pulse of consumers in
Melbourne and across the nation – garnering insights that can help deepen your
understanding of your potential audience.

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Understand your audience.

On the national level, News Corp’s Pulse of Australia online research gathers insights from people across Australia on topics such as Christmas, insurance, retail and furniture, offering valuable insights on potential customers across the nation.

Locally, Leader research covers a whole range of different subjects across Melbourne, yielding plenty of valuable insights waiting to be mined for competitive advantage.

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Industry Trends

Leader uses up-to-the-minute industry reports to analyse trends across different industries, which in turn lets us advise you on the trends affecting your industry. Get insights on everything from predictions for industry growth to emerging trends – and get an edge on your competition.

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Get ahead of the curve.

Leader uses IBISWorld Industry Reports to gain strategic insights and analysis on hundreds of different industries, giving insights into industry trends, competitive landscape, industry performance and outlook. Don’t be taken by surprise – find out exactly where your industry is headed.

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